Last Updated: 01/08/2026

Introduction

Your privacy is important to us at DHOKAL LIFESTYLE PRIVATE LIMITED. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, browse, purchase clothing and fashion products, or use any of our services.

By accessing or using our website, you agree to the practices described in this Privacy Policy.

This Privacy Policy has been prepared in accordance with the Digital Personal Data Protection Act, 2023 (DPDP Act) and other applicable laws and regulations of India.

1. Information We Collect

We may collect the following categories of personal information:

Personal Information

  • Full Name

  • Email Address

  • Mobile Number

  • Shipping Address

  • Billing Address

  • Payment Information (processed securely through authorized payment partners)

  • Account Login Information

  • Order Details and Purchase History

  • Product Preferences

  • Size and Style Preferences (where applicable)

  • Wishlist Information

  • Any information provided while placing an order, creating an account, contacting customer support, participating in offers, or subscribing to communications.

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

  • IP Address

  • Browser Type and Version

  • Device Information

  • Operating System

  • Website Usage Data

  • Pages Visited

  • Time Spent on Pages

  • Referral URLs

  • Cookies and Similar Tracking Technologies

2. Consent

By accessing our website, creating an account, placing an order, subscribing to updates, participating in promotional activities, or providing your personal information, you consent to the collection, storage, processing, and use of your personal data as described in this Privacy Policy.

Where required under applicable laws, we will obtain your explicit consent before processing your personal information for specific purposes.

You may withdraw your consent at any time by contacting us using the details provided below. Withdrawal of consent will not affect the legality of processing performed before such withdrawal.

3. How We Use Your Information

We use your personal information for the following purposes:

  • Processing and fulfilling your orders

  • Delivering clothing and fashion products

  • Managing returns, refunds, and exchanges

  • Verifying payments and preventing fraudulent transactions

  • Providing customer support services

  • Creating and managing customer accounts

  • Sending order confirmations and delivery updates

  • Improving our website, products, and shopping experience

  • Understanding customer preferences and recommending relevant products

  • Sending promotional offers, discounts, and updates where permitted

  • Maintaining website security

  • Preventing unauthorized activities

  • Complying with legal and regulatory requirements

4. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties.

We may share your information only with trusted service providers, including:

  • Payment Gateway Providers

  • Banks and Financial Institutions

  • Shipping and Courier Partners

  • Logistics Service Providers

  • Website Hosting Providers

  • IT Service Providers

  • Customer Support Service Providers

  • Marketing and Analytics Service Providers

  • Government Authorities or Regulatory Bodies when required by law

All third-party service providers are required to maintain appropriate confidentiality and security standards while handling your information.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

  • Improve website functionality

  • Remember user preferences

  • Maintain shopping cart information

  • Analyze website traffic and performance

  • Personalize your shopping experience

  • Provide relevant offers and advertisements where applicable

You may control or disable cookies through your browser settings. However, disabling cookies may affect certain features and functionality of our website.

6. Data Retention

We retain your personal information only for as long as necessary to:

  • Complete and manage your orders

  • Provide customer support

  • Maintain transaction and accounting records

  • Fulfill legal and regulatory obligations

  • Resolve disputes

  • Enforce our agreements and policies

When personal information is no longer required, we will securely delete, anonymize, or destroy such information in accordance with applicable laws.

7. Your Rights

Subject to applicable laws, including the Digital Personal Data Protection Act, 2023, you may have the right to:

  • Access your personal information

  • Correct inaccurate or incomplete information

  • Request deletion of your personal information

  • Withdraw your consent

  • Opt out of marketing communications

  • Request information regarding processing of your personal data

  • Raise concerns regarding misuse of your personal information

To exercise these rights, you may contact us using the details provided below.

8. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information against unauthorized access, misuse, alteration, disclosure, or destruction.

Our security practices include:

  • Secure payment processing

  • Restricted access to personal information

  • Data protection measures

  • Regular monitoring of security practices

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security of your information.

9. Children’s Privacy

Our website is intended for individuals who are 18 years of age or older.

We do not knowingly collect personal information from individuals below the age of 18.

If we become aware that personal information has been collected from a minor, we will take reasonable steps to delete such information promptly.

Parents or guardians who believe that a child has provided personal information may contact us immediately.

10. Grievance Officer

In accordance with applicable laws, including the Digital Personal Data Protection Act, 2023, our Grievance Officer details are provided below:

Grievance Officer Name: Arjun

Company: DHOKAL LIFESTYLE PRIVATE LIMITED

Email: grievance@dhokallifestyle.com

Phone: +91 8107386720

Address:
40 FF OFFICE NO 103, VIJAY BLOCK LAXMI NAGAR, NEW DELHI, DELHI, INDIA, 110092

We will acknowledge and address your grievance within a reasonable period as required under applicable laws.

11. International Data Transfers

If you access our website from outside India, your personal information may be transferred, stored, or processed in India or other countries where our service providers operate.

By using our website, you consent to such transfers in accordance with this Privacy Policy and applicable laws.

12. Third-Party Services

Our website may contain links to third-party websites or use third-party services such as payment gateways, shipping partners, analytics tools, and social media platforms.

We are not responsible for the privacy practices, security policies, or content of third-party websites. We recommend reviewing their respective privacy policies before sharing personal information.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business operations, services, technology, or legal requirements.

Any changes will be published on this page with an updated “Last Updated” date.

Your continued use of our website after any modifications indicates acceptance of the revised Privacy Policy.

Contact Information

If you have any questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact us:

DHOKAL LIFESTYLE PRIVATE LIMITED

Email: dhokallifestyle@gmail.com

Phone: +91 8107386720

Address:
40 FF OFFICE NO 103, VIJAY BLOCK LAXMI NAGAR, NEW DELHI, DELHI, INDIA, 110092